Today, Jo Malone London Celebrates World Mental Health Day

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The objective of the World Mental Health Day is to raise awareness about mental health issues around the world and to mobilize efforts in support of mental health. In the recent years, an increasing acknowledgement of the important role mental health plays in achieving global development goals has been noticed, as illustrated by the inclusion of mental health in the Sustainable Development Goals. As a reminder, the 17 Sustainable Development Goals (SDGs) are at the heart of the The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015. It provides a shared blueprint for peace and prosperity for people and the planet for now and the future.

The stigmas around people with mental health conditions are severe, the same as discrimination and human rights violations. Mental health conditions can have a substantial effect on all areas of life, such as school, work performance, relationships with family and friends and the ability to live in society. Two of the most common mental health conditions, depression and anxiety, cost the global economy US$ 1 trillion each year. Unfortunately, the global median of government health expenditure that goes to mental health is less than 2%. Do people know that around 20% of the world’s children and adolescents have a mental health condition, with suicide as the second leading cause of death among 15-29-year-olds.

This day provides an opportunity to talk about it loudly around the world. Some companies have committed themselves around this cause.

WHO works with Member States and partners to improve the mental health of individuals and society at large. This includes the promotion of mental well-being, the prevention of mental disorders, and efforts to increase access to quality mental health care that respects people’s human rights.

This year, Jo Malone London is celebrating 10 years of actions supporting mental health. The company is helping to stamp out the stigma surrounding mental health by supporting charities. This World Mental Health Day, the luxury fragrance group is collaborating with mental health content creator @itslennnie to help shine a light on the topic. The campaign runs across social media, out-of-home, in selected stores. Users are encouraged to share how they are #KindToYourMind in using the hashtags #ShiningALight and #WorldMentalHealthDay.

“I am super excited to be partnering with Jo Malone London on World Mental Health Day to spread a little bit of love and positivity, because I truly believe the world could use more kindness. I have made it my mission to try and help people get through the day and let people know it’s OK not to be OK. Jo Malone London shares this ethos, having supported mental health charities for the past 10 years. Together, I hope we can continue to break down those stigmas and encourage people to talk, take care of themselves and fill their worlds with more love” @itslennnie

To commemorate 10 years of its charity mission, the brand is thrilled to announce its support to the Shining A Light On Mental Health Foundation, administered by the Charities Aid Foundation, a registered charity in England (number 268369). To support them, you can buy a Charity Home Candle.

Jo Malone London will also donate $2 million globally from Monday 10 October 2022 to Monday 9 October 2023.One million dollars will go to UNICEF, its new global lead charity, and the other $1 million will be divided across local charities through the Charity Candle collection. UNICEF is the world leading organisation for children and its mental health programme reaches 47.5 million children and caregivers in 130 countries.

“For the past decade we have been proudly committed to supporting mental health, working with inspirational charities to break down stigmas and provide treatment and support to those in need. To mark this milestone, we are delighted to announce the Shining A Light On Mental Health Foundation supported by Jo Malone London, and a global pledge of $2 million towards mental health charities over the course of one year. One million dollars will go to UNICEF, which is leading incredible work about mental health for children and caregivers across 130 countries, focusing their efforts where the need is greatest” said Jo Dancey, Jo Malone Global General Manager. Protecting and promoting mental health has never been more important and this day is the opportunity to spread the word.


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